Tips on How to Pursue Sponsorship for Becky Dorner, RD, LD
1. Companies that have sponsored me in the past include: Novartis Nutrition (now Nestle Nutrition), Abbott Laboratories (formerly Ross Laboratories), US Foodservice, Sysco, Hormel Health Labs/Diamond Crystal and many other smaller, regional companies.
2. The best thing to do is to start with the sales representatives that you know from one of the above companies or other companies that are strong in your area. If any of your members buy from these companies, they probably have good contacts.
3. You might consider including a topic that the vendor would appreciate. My niche area is long term care, and you can visit my website at www.BeckyDorner.com to see all of the topics that I present on. A few examples of topics to fit the vendor's interest:
nutrition and pressure ulcers.
* A company that carries pureed products or thickened liquids might be interested in a presentation on
dysphagia.
4. Contact the sales representative to discuss the sponsored event. Offer to email information and refer them to www.BeckyDorner.com for more information, bio and curriculum vitae.
* Provide information on the event (number of attendees, professionals in attendance, information on
your organization)
* Send information on the speech (description, objectives, outline, length, etc.)
* List benefits of sponsorship
* List quotes from previous satisfied sponsors
* List the ways that the company will be mentioned (in your brochure, before, during and after the presentation, etc.)
5. Vendors appreciate the marketing opportunity that sponsorship presents. Here are some things you can offer:
* Company name on the brochure that will go to potential participants
* Recognition in the program book at the meeting
* A sign recognizing the sponsor at the door of the presentation room
* Recognition in the newsletter and/or website if available
* Most vendors realize that they will be thanked from the podium at the beginning and/or end of the
presentation, but they need to understand that the speaker will not discuss their product/service during
the CEU presentation
Please contact Becky Dorner, RD, LD for further assistance at 1-800-342-0285 or Becky@BeckyDorner.com